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Users will soon have a new feature that enables them to reduce the amount of AI-created videos appearing in their streams. This initiative comes as the service revealed that it now features over 1 billion AI-generated clips.

Pilot Phase and Launch

This change is being tested over the following weeks before a widespread rollout. This development coincides with a increase in content created by AI, spurred by new content generation software.

AI Content on Other Platforms

Recent reports that nearly 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is often absurd or dreamlike.

“We know from our community that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, based on their own choices,” stated a platform representative.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. In total, more than 100 m videos are uploaded to the service daily, making AI-generated material a limited portion of its overall inventory.

How to Adjust Settings

Members will be in a position to decrease or raise the amount of AI content they view by opening the content preference feature in the app and choosing AI-made media. Additional categories that currently be modified under the filter encompass politics, fashion, aesthetics, and movement.

Content Labeling and Policies

Its policies mandate content makers to identify convincing AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.

Furthermore, the platform will now attach an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is aimed to stop users from attempting to evade the disclosure requirement.

Responsible AI Funding

TikTok is also launching a $2m educational fund for specialists and institutions to produce learning resources about ethical AI use. This program will assist non-profit groups specializing in training coding and technology.

Platform Protection

The video-sharing app has justified its content review process, during controversy over proposals to make redundant hundreds of content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A senior executive explained that human moderation would continue to be important, but automated tools can shield workers by eliminating the most harmful content before it gets reviewed by people. The platform reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to reliance on its machine learning processes.

We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”