Should My Aspiring Influencer Friend Stop Exploiting People for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend assisting her create material.

I’m grateful that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, altered, or posted for an audience. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the nuances, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we create together can achieve: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes content authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions support one another in minor capacities. My assumption was filming a short video now and then would be fun for Beth. Creativity flourishes in partnership, and having my friend around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Amanda Erickson
Amanda Erickson

A professional blackjack player and strategist with over a decade of casino experience, specializing in mathematical approaches to the game.